CHALLENGE
Create a social campaign to compliment the brand work introducing a redesigned and reformulated Revitalist product line.
SOLUTION
Pivoting from the the more formal tone of the brand campaign, we chose a celebrity associated with the brand who’s known for her frank and unfiltered take on, well, everything. We filmed Sarah Michelle on a simple set with a BTS vibe and no script. Then we leaned in to her straightforward delivery and great comic timing to explain the science behind the brand and the results.
RESULTS
The series, released over 3 months, scored high in testing and then proved just as effective in market. Engagement, CTR exceeded goals and a notable lift in sales followed each post.
Creative direction IDesign IPhoto + film art direction
Director: Steven Brahms I Celebrity talent: Sarah Michelle Gellar
